After the past few years of real estate mayhem, it makes sense to pause before the New Year and formulate a real estate strategy. Do you want to stay in your home, keep renting your apartment, sell your home, reprice your home, etc. What do you want your home to look like in 2012?
Here are a few tips if you’re trying to sell your home this coming year:
1. The Price is Right
This was a tough year for home sellers. Almost half of homeowners who spent more than four months trying to sell their home, settled for less than 90% of their asking price. So when you put your home on the market, check out the comparable sales data from your neighborhood, and keep your price in line, if not lower. You’re always better off pricing your home low and starting a bidding war. That’s one way to turn this buyer’s market around.
2. A Picture Tells a Thousand Words, But a Video Seals the Deal
Pictures of your home are terrific, but there are so many buyers who won’t make time to see your home if they don’t already think they want it. And the best way to convince them is through a clean, professional quality video that allows the viewer to feel like they’re actually walking through the home. If your agent is well-versed in video marketing and can make your home look its best, great. If not, there are several companies out there who will make a great video tour of your home for a reasonable fee.
3. Get Creative
There are a lot of properties on the market, so you have to make yours stand out. In this day and age, a fully finished basement won’t cut it anymore. Sweeten the deal with say, six months of maintenance fees on your condo, or landscaping costs on your home. Offer the buyer a year’s worth of Drano for that one problem sink. If you venture outside the normal parameters, you raise your chances of someone coming to look at your home, even if it’s just to meet the Drano nut.
If you’re interested in exploring properties in Andover or elsewhere in MA, contact your local expert Susan Rochwarg at (978) 203-5273 to get started today!
Read current Andover MA homes news or browse current properties on the market on our Andover MA listing search.

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